OMAHA, Neb., Nov 12, 2010 (BUSINESS WIRE) -- Infogroup, the leading provider of local business listings and Points of Interest (POI) data for navigation, local search, and location-based service (LBS) applications, today announced customers can now receive enhanced content through Greenopia, a trusted resource on where to eat, shop, and live green. This local guide to green living provides another level of granularity for Point of Interest (POI) listings and a more robust product offering for Infogroup customers.
"Infogroup's business content combined with Greenopia's cutting-edge research methodology and ease of use provides users with the most relevant local search results of green businesses," said Jim DeRouchey, President of Infogroup Licensing.
This agreement is the latest example of a top leading company choosing Infogroup for its superior compilation, verification and quality assurance processes that produce the highest quality POI data for search applications. Infogroup data is used to power the top five search engines and 90% of in-car navigation systems in North America. Eighty five (85%) of Fortune 100 companies rely on Infogroup's interactive resources for targeted sales, marketing and research solutions, and Infogroup is the exclusive provider of the CNN Opinion Research Corporation Poll.
By using Infogroup's unique ID Numbers, search and navigation partners can sync their data to Infogroup's POI data in a simple and succinct process to provide enhanced information to their users. Using this process, Greenopia's content can be linked to the corresponding Infogroup telephone verified business data to provided their users with more detailed information about the green businesses they are interested in.
"Greenopia's core competency is in researching and providing trusted environmental ratings for businesses, products, and brands. Infogroup provides the opportunity for Greenopia to reach more users who are searching for high quality, green POI data for a growing audience interested in a healthier and greener lifestyle," said Elizabeth Harrington, Vice President Strategic Alliances at Greenopia.
Greenopia is a trusted resource for consumers and helps them make informed, researched-based choices when it comes to living a greener and healthier life.
Its green business directory has over 25,000 expert-qualified listings in over 54 categories and is based on extensive research. All listings of eco-friendly retailers, services and organizations are included because they met Greenopia's strict standards of eco-friendliness.
About Infogroup Licensing Infogroup Licensing, a division of Infogroup, is a leading provider of proprietary business and consumer database solutions to value added resellers (VARs). Infogroup's comprehensive suite of databases are utilized in business-to-business applications including geographic information systems (GIS), mapping, research, marketing, verification and analytical applications. Infogroup's verified Point of Interest (POI) data powers business-to-consumer solutions including Internet and local search, directory assistance, mobile devices, global positioning systems (GPS), navigation systems and location-based (LBS) applications. To learn more, please visit us at www.license.infogroup.com or call (866) 661-7682.
About Infogroup Infogroup is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. Infogroup's headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
SOURCE: Infogroup CONTACT: Infogroup Contact: Kelly Loontjer, 402-596-7574 Director External Communications E-mail: email@example.com or Infogroup Licensing Contact: Jim DeRouchey, 402-537-7915 President, Infogroup Licensing E-mail: firstname.lastname@example.org or Greenopia Contact: Elizabeth Harrington, 914-764-3087 Vice President Strategic Alliances E-mail: Elizabeth@Greenopia.com Copyright Business Wire 2010 -0- KEYWORD: United States
Nebraska INDUSTRY KEYWORD: Small Business
Search Engine Marketing
Marketing SUBJECT CODE: Contract/Agreement