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Drum Cafe Goes 'Big Bang' for Esprit Charity Event Drum Cafe Chosen to Drum For Global Fashion Brand Esprit to Help Reach a Target of Three Million Bangs

NEW YORK, Nov. 12, 2010 /PRNewswire via COMTEX/ -- Global fashion brand, Esprit, and leading team building company Drum Cafe are offering the public a chance to help WHAT: make a difference by simply banging a super drum.

"Big Bang" is a celebration around the world to raise awareness for the good works of the charity, SOS Children's Villages. Drum Cafe drummers will take to the streets in 11 cities worldwide: New York, London, Paris, Amsterdam, Brussels, Berlin, New Delhi, Beijing, Hong Kong, Kuala Lumpur and Melbourne.

"Big Bang Day" is November 13th 2010 where the public can come into a participating flagship store and join in an interactive drumming session, hosted by Drum Cafe. Customers will be invited to make their BANG count from November 5 - 13th either in-store or pick up a drumstick and play a virtual super drum online at www.esprit.com/bigbang.

When the counter reaches a target of 3 million bangs, Esprit will donate half a million Euros to the new SOS Children's Village in India. Consumers can also get an opportunity to win fantastic prizes when they go online to make a difference.

Fashion designer and "The City" reality star, Whitney Port, will host at the New York City location where Drum Cafe will be conducting ongoing Interactive drumming sessions with WHO: teams of drummers both inside and outside the store.

Global Ambassadors Maggie Gyllenhall and Peter Sarsgaard have supported the cause and were part of the monumental opening of the village in Alibaug.

WHERE: Esprit 25 West 34th St. NY, NY 10001 10:00 AM - 6:00 PM Drum Cafe is one the world's leading team building and corporate events companies. Created in Johannesburg in 1996 by South African entrepreneur Warren Lieberman, Drum Cafe connects people and builds teams through Interactive Drumming. Drumming relaxes, energizes and motivates in a way most team building companies cannot explain. With a group of leading motivational speakers, team builders and a multicultural pool of top musicians, Drum Cafe has worked with most Fortune 500 companies worldwide, world leaders including, Nelson Mandela, Bill Clinton, George Bush and Tony MORE: Blair and corporate leaders such as Virgin's Richard Branson.

For media inquires and more information, please contact Aviva

CONTACT: Nash; # 212-529-1881 aviva@drumcafe.com; www.drumcafe.com SOURCE Drum Cafe www.prnewswire.com Copyright (C) 2010 PR Newswire. All rights reserved -0- KEYWORD: New York

India INDUSTRY KEYWORD: FAS

REA SUBJECT CODE: CSR

CHI