Englewood Cliffs, NJ, November 15, 2010 – Veteran digital sales executive Lou Tosto has been named Senior Vice President, Digital and Mobile Advertising Sales it was announced today by Tom O’Brien, Chief Revenue Officer, CNBC and Peter Naylor, Executive Vice President, NBC Universal Digital Media Sales. Starting immediately, Tosto will be responsible for building and leading the CNBC Digital Sales team and creating innovative marketing solutions for clients across CNBC’s various digital platforms.
“With over 20 years of both advertising sales and business media experience, Lou brings to CNBC an incredible depth of digital sales knowledge as well as exceptional relationships with agencies and clients,” said O’Brien. “He has a proven track record of delivering sophisticated sales solutions for customers and I am confident, under his leadership, the CNBC digital sales force will monetize our brand in a way that is reflective of our premium position in the marketplace."
Tosto comes to CNBC from Linkstorm, a performance enhancing ad technology provider, where he was the Senior Vice President of Sales and Operations. There, he was responsible for the company’s revenue generation and campaign execution.
Prior to joining Linkstorm in 2009, Tosto spent seven years at BusinessWeek as Vice President of Advertising, Eastern Region. Lou led both digital and print sales at BusinessWeek and played a key leadership role in integrating the sales force to enable multi-platform sales.
Tosto entered the online advertising world in 1998 as the Ad Director of SmartMoney.com. He became General Manager of the site in 2000 and led it to profitability in 2002. Prior to SmartMoney.com, Tosto held various sales management positions. He spent his formative years in advertising in the media departments of NW Ayer and William Esty Co.
Tosto joins CNBC Digital and Mobile Advertising Sales at a time of great momentum. In October, CNBC.com was the most engaging business news site on the web based on minutes per visitor, minutes per visit and page views per visitor. (comScore Media Metrix, Business/Finance - News/Research category, among sites with >1MM visitors, October 2010) Additionally, the site's usage grew in October, with 15% more visitors than in the month prior. On Mobile, CNBC Mobile Web had its second best month in 2010 in terms of page views, a 24% increase compared to October 2009 (Omniture).
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.