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Custom Content Council Presents 2010 Pearl Awards

NEW YORK, Nov 12, 2010 (BUSINESS WIRE) -- The Custom Content Council, the leading association for custom media, presented its seventh annual Pearl Awards last night in design, editorial and strategic initiatives in B2B and consumer sectors. Cat Greenleaf, Features Reporter, NBC 4 New York, and Abe Peck, Professor Emeritus and Director of B2B Communication at Northwestern University, presented the awards.

A total of 569 entries from 71 companies were submitted from cable companies, medical institutions, retailers, health care providers, fitness organizations, hotel chains, car manufacturers and financial services and more.

The Best in Custom award went to Greensboro, NC-based Pace Communications for the Four Seasons Magazine: the in-room magazine for the guests of the Four Seasons Hotels and Resorts.

The Gold Winners are listed by category, title, custom media company, and client name, included in parentheses.

DESIGN Best Cover:

------------------------------------------------------------------- Less than 50,000: Soles4Souls, 9Threads (Soles4Soles) 50,000-250,000: in, Spafax (LAN) Over 250,000: Spirit, Pace Communications (Southwest Airlines) (NYSE:LUV)

DESIGN Best Overall Design

------------------------------------------------------------------- Less than 50,000: Pure Magazine, Element One (Finlandia Vodka) 50,000-250,000: Four Seasons Magazine, Pace Communications (Four Seasons Hotels and Resorts) Over 250,000: Mariner Magazine, Story Worldwide (Holland America Line)

DESIGN Best New Magazine

------------------------------------------------------------------- C&C, Novimedia (Raiffeisen Bank)

DESIGN Best Opening Spread

------------------------------------------------------------------- Less than 50,000: "Vegetarian Fare Fit for a Seder," Jewish Woman Magazine, TMG (Jewish Women International) 50,000-250,000: "Rock Around the Block," Ink, Go (AirTran Airways) (NYSE:AAI) Over 250,000: "League of Extraordinary Gentlemen," ACCESS, Meredith Integrated Marketing (DIRECTV) (NASDAQ:DTV)

DESIGN Best New Newsletter

------------------------------------------------------------------- John Muir Health, DCP (John Muir Health)

DESIGN Most Improved Publication

------------------------------------------------------------------- Mariner Magazine, Story Worldwide (Holland America Line)

DESIGN Best Special Issue

------------------------------------------------------------------- 2010 Masters Journal, Golf Digest Properties (Augusta National Golf Club)

DESIGN Best One Shot

------------------------------------------------------------------- Little Pink Book, Rodale Custom Content & Marketing (Bloomingdale's)

DESIGN Best Use of Photography

------------------------------------------------------------------- Less than 50,000: AT&T Performing Arts Center, D Custom (Dallas Center for the Performing Arts Foundation) 50,000-250,000: "Monochromatic Cuisine," in, Spafax (LAN) Over 250,000: Mariner Magazine, Story Worldwide (Holland America Line)

DESIGN Best Use of Illustration (tie)

------------------------------------------------------------------- MoFo Tech +, Leverage Media (Morrison & Foerster LLP) Capital Acumen, Time Inc. Content Solutions (U.S. Trust)

DESIGN Best Use of Typography

------------------------------------------------------------------- "Becoming Claire," ACCESS, Meredith Integrated Marketing (DIRECTV)

DESIGN Best Tie-In with Corporate Marketing

------------------------------------------------------------------- fresh, The Pohly Company (Hannaford Bros.)

DIGITAL Best Integrated Print and Web Program

------------------------------------------------------------------- STIR, Hanley Wood (Sherwin-Williams) (NYSE:SHW)

DIGITAL Best Web Publication

------------------------------------------------------------------- Hastings Magazine Online, DCP (Hastings College of the Law)

DIGITAL Best E-Newsletter (tie)

------------------------------------------------------------------- onAir, Spafax Canada (Air Canada) BBVA Compass everyday, King Fish Media (BBVA Compass Bank)

DIGITAL Best Microsite

------------------------------------------------------------------- STIR, Hanley Wood (Sherwin-Williams)

DIGITAL Best Web Feature or Article

------------------------------------------------------------------- "Child Sponsorship: By the Numbers," World Vision Magazine, Journey Group (World Vision)

DIGITAL Best Blog

------------------------------------------------------------------- Master the Shift Integrated Marketing Program, Rodale Custom Content & Marketing (Nissan) (TYO: 7201)

DIGITAL Best Video

------------------------------------------------------------------- OppenheimerFunds 50th Anniversary Video, The Pohly Company (Oppenheimer Funds Inc.)

DIGITAL Best Mobile Application

------------------------------------------------------------------- HCEA 2010 Mobile App, Ascend Integrated Media (Healthcare Convention and Exhibitors Association)

DIGITAL Best Use of Community/Social Media

------------------------------------------------------------------- On Star Connections, C-E Publishing (On Star)

DIGITAL Best Interactive Tool

------------------------------------------------------------------- "Price Predictor," FinanceFromA-Z.com, Time Inc. Content Solutions (Allianz)

DIGITAL Best Overall Web Design

------------------------------------------------------------------- Four Seasons Magazine Online, Pace Communications (Four Seasons and Resorts)

DIGITAL Best Launch or Relaunch

------------------------------------------------------------------- HemAware, TMG (National Hemophilia Foundation)

DIGITAL Best Overall Digital Strategy

------------------------------------------------------------------- Hanley Wood, BWP.com (The Propane Education & Research Council)

EDITORIAL Best Overall Editorial (tie)

------------------------------------------------------------------- Less than 50,000: Heritage Magazine, Heritage Auction MoFo Tech, Leverage Media LLC (Morrison & Foerster LLP) 50,000-250,000: enRoute, Spafax Canada (Air Canada) Over 250,000: Mariner Magazine, Story Worldwide (Holland America Line)

EDITORIAL Best Feature Article/Package (tie)

------------------------------------------------------------------- Less than 50,000: "Satisfaction Not Guaranteed," Georgetown Business, TMG (Georgetown University, McDonough School of Business) "A Shark's Tail," Lexus Magazine, Pacific+ (Lexus Australia) 50,000-250,000: "Burden of Proof," Proto, Time Inc. Content Solutions, (Massachusetts General Hospital) Over 250,000: "167 Ways to Love Your Dog," Spirit, Pace Communications (Southwest Airlines)

EDITORIAL Best Cover Lines

------------------------------------------------------------------- WebMD the Magazine, TMG (WebMD) (NASDAQ: WBMD)

EDITORIAL Best New Magazine (tie)

------------------------------------------------------------------- in wines, Spafax (LAN) Whole Foods Market, Rodale Custom Content & Marketing (Whole Foods Market) (NASDAQ:WFMI)

EDITORIAL Best New Newsletter

------------------------------------------------------------------- John Muir Health, DCP (John Muir Health)

EDITORIAL Most Improved Publication

------------------------------------------------------------------- Illinois Farm Bureau Partners, Journal Communications (Illinois Farm Bureau)

EDITORIAL Best Column

------------------------------------------------------------------- "The Scorsese Selection," ACCESS, Meredith Integrated Marketing (DIRECTV)

EDITORIAL Best Regular Department

------------------------------------------------------------------- "Curves Works," diane, Rodale Custom Content & Marketing (Curves International)

EDITORIAL Best Special Issue

------------------------------------------------------------------- Walmart World, Rodale Custom Content & Marketing (Walmart World Stores, Inc.) (NYSE:WMT)

EDITORIAL Best One-Shot

------------------------------------------------------------------- Tasmania: A Trip to Remember, Pacific+ (Spirit of Tasmania)

EDITORIAL Best International Publication

------------------------------------------------------------------- Lexus Magazine, Story Worldwide (Lexus)

STRATEGY Best Tie-In with Corporate Integrated Marketing

------------------------------------------------------------------- Master the Shift Integrated Marketing Program, Rodale Custom Content & Marketing, (Nissan)

STRATEGY Best Achievement of Corporate Objectives, B2B

------------------------------------------------------------------- Comunicas?, Grupo BPMO, (Grupo BPMO)

STRATEGY Best Achievement of Corporate Objectives, B2C

------------------------------------------------------------------- Whole Foods Market, Rodale Custom Content & Marketing (Whole Foods Market)

STRATEGY Best Proof of Return on Investment

------------------------------------------------------------------- UR Magazine, Rogers Publishing (Rogers Communications) (RCIAF)

STRATEGY Best Distribution Strategy

------------------------------------------------------------------- Moms to Moms, Parents Network Custom Solutions (McDonald's) (NYSE:MCD)

STRATEGY Best New Launch or Relaunch

------------------------------------------------------------------- JCK, TMG (Reed Exhibitions) SOURCE: The Custom Content Council CONTACT: For The Custom Content Council Ariele Gonzalez, 212-989-4631 Ariele@CustomContentCouncil.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

New York INDUSTRY KEYWORD: Communications

Advertising

Marketing

Publishing SUBJECT CODE: Award

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