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ADDING MULTIMEDIA Competitors May Erode RIM's Enterprise Smartphone Market Share, but BlackBerry Will Claim Top Spot in 2015, Says ABI Research

NEW YORK, Nov 12, 2010 (BUSINESS WIRE) -- In a new report from ABI Research, global smartphone shipments to mobile business customers are forecast to grow at a CAGR of 15%. The mobile business customer smartphone installed base will exceed 30% worldwide; in North America, it will exceed 65%.

But behind these numbers will be a hyper-competitive marketplace defined by the operating system. According to enterprise practice director Dan Shey, "With the iPhone and now Android, business customers simply have more choices. While each region will have a different set of competitive dynamics, within a few years regional installed base market shares of 50%+ will be a thing of the past." Relevant worldwide and regional installed base statistics from the analysis include: North America: BlackBerry will maintain its leadership position but Apple and Android will gain a solid presence. If Verizon launches the iPhone, iOS market share will grow even more.

Western Europe: Android's share will grow the most as Windows' share slips.

Latin America: Installed base share will shift from a customer base using mainly Windows to one shared nearly equally by Windows, Symbian and BlackBerry.

Asia Pacific: Symbian's market share will drop significantly but Symbian will still maintain its lead; Android will reach the number two position.

Shey adds, "Security, applications, and device management capabilities will be key determinants of success for each platform -- but not necessarily in that order." ABI Research's "Enterprise Smartphones" (http://www.abiresearch.com/research/1005776) study provides an in-depth view of the smartphone ecosystem driving growth of these devices among mobile business customers. Analysis reviews the features most valuable to business customers on a platform-by-platform basis. This analysis is quantified at the regional level providing a market share analysis of shipments and installed base for enterprise customers. Shipments and installed base are also determined for industry verticals and for four sizes of business for the Asia Pacific, North American and Western European markets.

This report is part of the Enterprise Mobility Research Service (http://www.abiresearch.com/products/service/Business_Mobility_Research_Service) which also includes other Research Reports, Research Briefs, Market Data, ABI Insights, and analyst inquiry support.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research's worldwide team of experts advises thousands of decision makers through 30+ research and advisory services. Est.

1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6508673&lang=en SOURCE: ABI Research CONTACT: ABI Research Christine Gallen, 516-624-2542 pr@abiresearch.com Copyright Business Wire 2010 -0- KEYWORD: United States

Europe

Asia Pacific

North America

Central America

South America

Caribbean

New York INDUSTRY KEYWORD: Entertainment

Technology

Consumer Electronics

Hardware

Software

Audio/Video

Telecommunications

Mobile/Wireless

VoIP

Retail

Specialty

Mobile Entertainment SUBJECT CODE: Survey

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