Orange County's Newest 24 Hour Fitness(R) Super-Sport Club in Irvine Is First of Its Kind in the Golden State Fitness Leader Unveils Newest Club that Boasts Enhanced Amenities Exclusive to Orange County

SAN RAMON, Calif., Nov 12, 2010 (BUSINESS WIRE) -- 24 Hour Fitness, the largest privately owned U.S. fitness club chain and a leading health club industry pioneer, proudly announces its newest club in Irvine, Calif. The new 24 Hour Fitness Irvine Market Place Super-Sport club, which opens today, is the company's 36th facility in the Orange County area. The fitness club offers enhanced family-friendly amenities that are unique among the 218 24 Hour Fitness clubs in Calif.

24 Hour Fitness, which was recently featured as "Best Gym" of Orange County in The Orange County Register's 17th Annual People's Choice Awards, opens doors at its Irvine Market Place Super-Sport club after a series of local club refreshes and remodels. In addition to six local clubs that have been rejuvenated throughout Orange County, residents now have a new location that boasts a vast assortment of amenities including a full-sized basketball court, racquetball court, personal viewing screens on select cardio equipment, towel service and more. In addition, the new location features an outdoor pool area, covering approximately 9,500 square feet, complete with a lap pool and kids' splash pool.

"24 Hour Fitness is excited about this grand opening, as it has been long-awaited by Irvine residents," said Danny De La Rosa, Divisional President for 24 Hour Fitness and 30-year fitness club industry veteran. "We are pleased to continue our service in the community by providing another state-of-the-art facility, up-to-date with the latest we have to offer and enhanced with great amenities tailored to the people and families we serve in the area." To celebrate the excitement, 24 Hour Fitness Irvine Team Members have invited area residents to attend grand opening festivities on Saturday, Nov. 13, 2010 from 10 a.m. -- 3 p.m. During the celebration, the club will offer free fitness orientations with certified 24 Hour Fitness personal trainers and the opportunity to try one of several high-energy Group X(R) (exercise) classes, including 24 Cycle(R), Les Mills BODYPUMP(R) and Hot Hula classes. Guests can also enter to win personal training sessions, the bodybugg(R) personal calorie management system, 24 Hour Fitness gift cards and more.

The approximately 50,000 square foot club is managed by Thomas Scott, a five-year veteran of 24 Hour Fitness, and employs approximately 80 Team Members.

The club is located on the Irvine side of The Market Place at 13752 Jamboree Road in Irvine.

Additional club amenities include: a personal training area, retail shop, sauna, steam room, whirlpool and Kids' Club, where children ages 6 months up to 12 years old can enjoy activities while their parents work out. Personal training services are also available to help members achieve their fitness goals.

Memberships can be purchased online or in the club. Additional resources and information are available on the 24 Hour Fitness pages on Twitter, Facebook and YouTube. Free 7 Seven Day Passes to the club are available at www.24hourfitness.com.

About 24 Hour Fitness Headquartered in San Ramon, Calif., 24 Hour Fitness is the largest privately owned U.S. fitness club chain and a leading health club industry pioneer, serving nearly four million members in more than 420 clubs. Founded in 1983 as a one-club operation, the company is dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.

Through its support of the U.S. Olympic Committee (USOC) and many U.S. National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country and will serve as the Official Fitness Center Sponsor of the 2012 U.S. Olympic and Paralympic Teams. The company is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. Please call 1-800-224-0240 or visit www.24hourfitness.com for more information and to find the club nearest you.

SOURCE: 24 Hour Fitness CONTACT: 24 Hour Fitness Shereelynn Manlangit, 925-543-3107 smanlangit@24hourfit.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

California INDUSTRY KEYWORD: Women

Health

Fitness & Nutrition

Consumer

Men SUBJECT CODE: Product/Service