×

Grand Pacific MarBrisa Resort and Hilton Grand Vacations Expand Relationship

CARLSBAD, Calif., Nov 12, 2010 (BUSINESS WIRE) -- Grand Pacific MarBrisa Resort and Hilton Grand Vacations (HGV) have announced the expansion of their relationship. Building upon the strength of an affiliation agreement that began in 2007, Hilton Grand Vacations will now assume responsibility for Grand Pacific MarBrisa timeshare sales and marketing, as well as many resort management services.

According to David Brown and Tim Stripe, co-presidents of Grand Pacific Resorts, the new structure combines Grand Pacific's long tenure as the leader in the Southern California timeshare marketplace with the global strength and hospitality expertise of the Hilton Worldwide timeshare brand.

The enhanced synergy between the two organizations begins with the renaming of the spectacular 41-acre Grand Pacific MarBrisa Resort as "Hilton Grand Vacations Club at MarBrisa." As a managed property in the HGV resort collection, Hilton Grand Vacations Club at MarBrisa will welcome owners and guests in the signature tradition of Hilton hospitality. HGV will also market and sell Grand Pacific MarBrisa ownership intervals onsite and through its distribution network.

Brown says, "Our strengthened alignment with Hilton Grand Vacations enables us to enhance the guest experience and accelerate the sales of the project. The depth of experience that HGV brings to our sales organization and our resort operation is tremendous. The enhanced relationship will positively impact the resort's visibility and prominence both locally and nationally." According to Mark Wang, President of Hilton Grand Vacations, "The time is right to take our affiliation with Grand Pacific Resorts to the next level. Our expertise in sales, marketing and resort operations is an ideal complement to this magnificent Grand Pacific development. We look forward to igniting the demand for this extraordinary destination through our Club membership of more than 165,000 and at our global sales distribution centers. We feel confident that the structure of this agreement will enable both organizations to achieve optimum results as we build on our respective brand strengths and capabilities." Built in 2008 and situated on 41 prime acres overlooking the Pacific Ocean, Hilton Grand Vacations Club at MarBrisa is located near the quaint coastal village of Carlsbad and offers year-round appeal as an idyllic vacation destination. The classic Spanish Mediterranean-style resort features luxurious studio, one-, two- and three-bedroom vacation villas, each with a private patio or balcony offering panoramic ocean or park views. Hilton Grand Vacations Club at MarBrisa offers guests direct access to nearby LEGOLAND(R) California and SEA LIFE(TM) Aquarium. Golfers delight in dozens of excellent nearby courses, including The Crossings at Carlsbad Championship Golf Course adjacent to the resort. The property is just a short drive from Southern California's renowned attractions including SeaWorld, the Wild Animal Park and the San Diego Zoo.

About Grand Pacific Resorts Grand Pacific Resorts is one of the oldest and largest vacation ownership companies based in California. Servicing over 45,000 owner-families every year, Grand Pacific Resorts has developed and manages 14 properties. For more information, visit www.grandpacficresorts.com.

About Hilton Grand Vacations Hilton Grand Vacations Company, LLC is a division of Hilton Worldwide, recognized as the leading global hospitality company. Headquartered in Orlando, Florida, Hilton Grand Vacations develops, markets and operates a system of brand name, high-quality vacation ownership resorts in select vacation destinations.

The company also manages and operates two innovative club membership programs: Hilton Grand Vacations Club(R) and The Hilton Club(R), providing exclusive exchange, leisure travel, and reservation services for more than 165,000 Club Members. For more information, visit www.hiltongrandvacations.com.

About Hilton Worldwide Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 91 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors(R). For more information about the company, visit www.hiltonworldwide.com.

SOURCE: Hilton Grand Vacations Company, LLC CONTACT: Grand Pacific Resorts David Brown, +1-760-431-8500 dbrown@gpresorts.com or Hilton Grand Vacations Elena Norman, +1-407-722-3178 enorman@hgvc.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

California INDUSTRY KEYWORD: Travel

Destinations

Vacation

Lodging

Other Travel SUBJECT CODE: Contract/Agreement