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Green Mountain falls after report on Starbucks' rival launch

Nov 12 (Reuters) - Shares of Green Mountain Coffee Roasters Inc fell 5 percent on Friday, after the Wall Street Journal said Starbucks Corp would come out with its own single-cup coffee maker, a move that could challenge Green Mountain's near-monopoly in the market. "Simply put, this is negative for Green Mountain Coffee Roasters in that it increases competition in single-cup coffee, where the company's Keurig brand has an approximate 80 percent share of the category," Stifel Nicolaus analyst Mark Astrachan said in a client note. Green Mountain declined to comment and Starbucks did not respond to requests for comment. Shares of Green Mountain were down 4 percent at $31.46 on Friday morning on Nasdaq. Starbucks shares were down 2 percent at $30.16. (Reporting by Mihir Dalal in Bangalore; Editing by Anne Pallivathuckal) Keywords: GREENMOUNTAIN/SHARES (mihir.dalal@thomsonreuters.com; within U.S. +1 646 223 8780; outside U.S. +91 80 4135 5800; Reuters Messaging: mihir.dalal.thomsonreuters.com@reuters.net) COPYRIGHT Copyright Thomson Reuters 2010. All rights reserved.

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