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Local Nonprofits ask Minnesotans to "Give to the Max" on Nov. 16 at GiveMN.org Minnesotans Challenged to Break Their Own Online Giving Record

Nov 12, 2010 (BUSINESS WIRE) -- WHAT: "Give to the Max" Day returns on Nov. 16, and Minnesotans will once again be challenged to raise as much money as possible for nonprofits in 24 hours. This year's goal is to engage more than 40,000 donors to give to their favorite Minnesota charities and break last year's record. Last year, more than 38,000 donors logged on to GiveMN.org and contributed more than $14 million to 3,434 Minnesota nonprofits, whose missions range from feeding the hungry, to protecting the environment, to promoting the arts. Give to the Max Day was created to increase giving to nonprofits across the state. All donations on Give to the Max Day will be made through GiveMN.org, a first-of-its-kind giving website that helps Minnesotans discover, support and engage with nonprofits. GiveMN also lets donors manage their charitable giving by recording online contributions and storing receipts. New in 2010, GiveMN will offer several incentives to encourage nonprofit and donor participation on Give to the Max Day, including: - A $20,000 and $10,000 prize grant will be awarded to the top two nonprofits in the Twin Cities and the top two nonprofits in Greater Minnesota that attract the largest number of individual donors on Give to the Max Day. - Throughout the 24-hour event, an individual donor will be randomly chosen every hour to have an additional $1,000 given to the charity that received the donor's original donation. - Donors will have the opportunity to double their dollars for hundreds of featured nonprofits that have secured matching funds for Give to the Max Day. More than $3 million is available through matching grants! WHEN: Tuesday, Nov. 16, 2010 Midnight Give to the Max Day starts Throughout the Day Nonprofits events (including some virtual and actual sleepovers to drive giving in the evening hours) 8:30 a.m. to midnight Live online video coverage of the "Give-a-thon" by The Uptake (www.theuptake.org) at the Co Collaborative Working Space (213 4th St. E., Suite 400, St. Paul, MN) featuring some of the selected donors that win $1,000 for their favorite charity and live updates from nonprofits across the state. Local musicians will provide live performances as part of the online video coverage, including an original new song about Give to the Max Day, by singer Tim Mahoney. 5:30 p.m. Tweetup - Community gathering at the Co Collaborative to celebrate Give to the Max Day, also including Twitter discussion at #GTMD2010 about online giving and excitement around the state for Give to the Max Day. Wednesday, Nov. 17, 2010 Midnight Countdown to midnight and the end of Give to the Max Day at the Co Collaborative. Thursday, Nov. 18, 2010 Results from Give to the Max Day posted to GiveMN.org WHERE: Online at http://givemn.razoo.com/p/gtmd2 PHOTO/INTERVIEW OPPORTUNITIES: Dana Nelson, executive director of GiveMN, can speak about Give to the Max and the challenge to reach 40,000 donors Mary Brainerd, CEO HealthPartners, GiveMN Board Chair, can speak to the economic impact of GiveMN and its positive impact on the nonprofit sector to date Minnesota nonprofits can talk about their participation in Give to the Max Day Donors selected at random during Give to the Max Day to receive additional funding for their chosen charities can discuss the charities they support and why they decided to participate in Give to the Max Day About GiveMN GiveMN is a collaborative venture to transform philanthropy in Minnesota by growing overall giving and moving more of it online. GiveMN is an independent 501(c) (3) supporting organization of the Minnesota Community Foundation. Many partners shaped GiveMN to build upon Minnesota's strong tradition of philanthropy, including: ADC, Blandin Foundation, Briggs & Morgan, the Bush Foundation, Central Minnesota Community Foundation, Ecolab Foundation, F.R.

Bigelow Foundation, General Mills, Inc., Greater Twin Cities United Way, HealthPartners, Initiative Foundation, The Minneapolis Foundation, Northland Foundation, Northwest Minnesota Foundation, The Saint Paul Foundation, Southern Initiative Foundation, Southwest Initiative Foundation, Target, West Central Initiative Foundation and Women's Foundation of Minnesota. For more information, visit www.GiveMN.org.

Special thanks to the Give to the Max Day sponsors: The Bush Foundation, The Garofalo Foundation and Salute Dental, The General Mills Foundation, The Minneapolis Foundation, The Mosaic Company and The Saint Paul Foundation.

SOURCE: GiveMN CONTACT: Padilla Speer Beardsley Tracy Carlson 612-455-1717 / 612-232-6578 tcarlson@psbpr.com or GiveMN Dana Nelson 651-325-4240 / 612-965-9885 dana@givemn.org Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Minnesota INDUSTRY KEYWORD: Women

Entertainment

Music

Philanthropy

Consumer

Fund Raising

Men SUBJECT CODE: Advisory

Event

Nonprofit