I don't usually cover automaker CEOs. That's Phil Lebeau's job. But last night in La-la land, Chrysler/Fiat CEO Sergio Marchionne was in town for the Los Angeles Auto Show. This turnaround specialist is credited with successfully guiding Chrysler out of bankruptcy and is hoping to take the company public. It seemed natural to seek his views on the eve of GM's massive IPO.
First I had to find him.
I was warned that Marchionne doesn't "do" interviews in the traditional sense. You have to ambush him, but he always knows you're coming. So me and my crew stood guard on the red carpet outside the brand new Motor Village of Los Angeles to await his arrival.