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Kardashian Kard, Too 'Kostly': Consumer Advocate

The "kost" of “kool,” as in the reality-show escapades of the Kardashian sisters, just went up, thanks to the introduction of the Kardashian Kard, a pricey debit card targeting teens with a taste for the good life.

“The Kardashians are known for a luxurious lifestyle, fast cars and a great-looking wardrobe,” Bill Hardekopf, cofounder and CEO of the consumer-awareness website lowCards.com, which tracks credit and debit cards.

“They could be fantastic people, but I don’t know that they are the spokespeople or the image that I really want to have on a card that’s marketed to teens.”

For an annual fee of $100, and a boatload of fees, a teen can carry the card bearing the image of sisters Kim, Kourtney and Khloe. The three siblings, who star in "Keeping Up With the Kardashians" and its spinoffs, have partnered with Mobile Resource PrePaid Master Card to create the card. The company charges $9.95 for a replacement, $1.50 each to add money and talk with a live operator and $6 to close the account.

Hardekopf said the card is "way overpriced," in that such cards usually charge between $50 and $60 annually. “I wouldn’t get it [for his children], because of the high annual fee and the other charges,” added Hardekopf.

“I think we do a pretty bad job in our society as parents training our children how to handle money,” he added. “I certainly don’t think the Kardashians are ones that should be the image we should look toward.”