For the first time, investors have access to private companies before they go public, Barry Silbert, founder and CEO of SecondMarket, the largest secondary market for alternative assets, told CNBC on Wednesday.
"It's no longer the pinnacle of success to be a public company," Silbert said.
For that reason, he launched a marketplace that allows investors to buy a piece of these private companies.
"There was never an opportunity to learn about these [private] companies, study these companies and buy the stocks," Silbert said.
Take Groupon, reportedly in talks to be acquired by Google for $6 billion. "What a success story: the company is a couple of years old, generated 3,000 jobs, $5 billion-plus in value," he said.