Direct sales giant Amway has tapped Kurt Warner to endorse its stable of vitamins and supplements under its Nutrilite brand.
The privately held company, co-founded by Orlando Magic owner Rich DeVos, sells its products through a network of more than 3 million distributors.
The 76-year-old Nutrilite brand recently started catering more to athletes through a sports nutrition category that includes approximately a dozen products with antioxidant blends that focus on hydration, strength, energy and recovery.
So why was a now retired Warner the best pick?
“When we look at spokespeople, we make sure they are aligned with the values of the brand and the company,” said Jori Hartwig, vice president of marketing for Amway North America. “We love the strong family that he has built, his great rags-to-riches story and his entrepreneurial spirit.”