On December 8, 2010, Brands USA Holdings is hosting a unique auction. The company has collected the rights to the names of discontinued products, whose names and nostalgia value make them ideal for auction. Meister Brau, a beer that's been off the shelves for decades, may not have been the best-tasting beer, but the brand name is still recognizable, and whoever wins the rights to it will automatically own a well-known brand with sentimental pull for consumers. That's a valuable commodity however you look at it.
How much do you know about these so-called orphan brands? Take our quiz and find out.
Posted 7 December 2010