Comcast is testing a new service that combines television and the Web, the Wall Street Journal reported Monday.
The service, dubbed "Spectrum," would allow users to browse for live, on-demand and online video on their TV sets through a set-top box. Although consumers would not be able to freely browse the internet via the service, they would have basic connections to social media sites, the Journal said.
Philadelphia-based Comcast , the largest TV distibutor in America, is trying to adapt to the rapidly-changing landscape of digital entertainment, which increasingly includes consumers watching video online.
According to people familiar with the matter interviewed by the Journal, no decision had been made on when to launch the service or how much it will cost.
NBC Universal, of which CNBC is a part, has agreed to be acquired by Comcast.