It's rare when you see auto execs truly excited at an auto show.
Typically, they show the requisite enthusiasm, but for them the auto show is just another part of the job.
That makes the vibe at this year's auto show that much different.
There is a buzz about the auto industry you can feel as you walk the floor of the Detroit Auto Show. To quote Jim O'Donnell, who runs BMW North America, "They've got the lights turned up and it feels great." He's not alone in his enthusiasm. Before I interviewed GM's Mark Reuss, he said, "What a different feeling from 12 months ago."