If you want to find out about the economic state of our nation, you can probably get a good indication by hanging out at a golf store.
When we were in the midst of the economic crisis, golf stores and manufacturers weren’t doing well.
The only reason people were buying new clubs was because retailers and manufacturers got together to offer insane trade-in and 2-for-1 deals.
So what does golf retail environment look like now?
For that answer, we went to Marty Hanaka, CEO of Golfsmith , which just reported its best fourth quarter in four years. Hanaka told me that the company’s Web business was up 40 percent and comp store sales were up 6.4 percent.
“The environment is better,” Hanaka said. “People are feeling better about their personal balance sheets and the equity markets and there’s pent up demand out there.”
Hanaka also said there’s great excitement around new products at high price points, including Titleist 910 D2 drivers, Callaway Octane drivers and the upcoming release of the TaylorMade R11 White driver.