CNBC, First in Business Worldwide, will provide its most extensive coverage ever of the World Economic Forum Annual Meeting in Davos (26-30 January 2011).
Across its on-air and online platforms, CNBC will broadcast more than 16 hours of live news coverage each business day across its global network, and will interview more than 110 CEOs, economists, policy makers and heads of state during the Annual Meeting. CNBC will provide more coverage and in depth analysis than any other broadcaster.
CNBC, now in its sixth year as an official partner of the World Economic Forum, will have anchors Maria Bartiromo, David Faber, Geoff Cutmore and Ross Westgate on the ground giving viewers unprecedented access from Davos. Joining them will be CNBC reporter Carolin Schober and New York Times journalist and CNBC contributor Andrew Ross Sorkin.
On Monday, 24 January, CNBC.com launches it coverage of the Annual Meeting at davos.cnbc.com, which will include an outlook on key issues and themes at the event as well as articles, blogs and interviews from the conference. Anchors Maria Bartiromo and Ross Westgate will be among those contributing to a special ‘Heard In Davos’ blog, and the site will also include contributions from CEOs, economists and other attendees. CNBC.com coverage will also include an additional page, ‘Maria Bartiromo Behind The Scenes At Davos’ (http://www.cnbc.com/id/41156561) offering an inside look on the Annual Meeting through videos and a slideshow.
John Casey, Vice President of International News and Programming at CNBC, said: “I'm incredibly excited about this year's World Economic Forum in Davos. The CNBC team on the ground will be bigger than ever, pooling our resources from across the globe. We will be examining difficult issues, whether it's Asia overheating, Germany bailing out Europe, or the sustainability of the American economic recovery. Investors and businesses are facing uncertain times and we will help our viewers and readers make the right decisions about their investments.”
On Wednesday, 26 January at 10.30am-12.00pm (CET) CNBC will kick off the Annual Meeting with the first televised debate on the World Economic Forum’s official agenda. ‘The Future of Employment – The West isn’t Working’, moderated by Maria Bartiromo, will focus on what business, education and government must do to tackle the global loss of 30 million jobs since 2007, three-quarters of which have been from advanced economies. With global power shifts, a widening skills gap and the threat of a lost generation, the debate will ask what must be done to boost jobs?
Participants include: Amy Gutmann, President, University of Pennsylvania; Arianna Huffington, Co-founder & Editor-in-Chief, The Huffington Post; Philip Jennings, General Secretary, UNI Global Union; Jeffrey Joerres, Chairman & CEO, Manpower; Peter Löscher, President & CEO, Siemens AG; Kiran Mazumdar-Shaw, Chairman & Managing Director, Biocon; Duncan Niederauer, CEO, NYSE Euronext; Stephen Pagliuca, MD, Bain Capital; Barry Silbert, CEO, SecondMarket and Min Zhu, Special Advisor, IMF.
CNBC’s unprecedented presence at the event, will also see local its local language affiliate channels reporting live, including TVN CNBC Biznes (Poland); CNBC TV18 (India): CNBC-e (Turkey): CNBC Arabiya and CNBC Africa.
CNBC in EMEA will also broadcast a special half-hour wrap-up programme anchored from Davos by Geoff Cutmore, which will feature all the best interviews and analysis from this year’s event. This special will air on 28 January at 23.00 CET.
CNBC Davos Pulse App
CNBC has also created the free CNBC Davos Pulse App, which offers delegates a comprehensive listing of third-party events taking place around the Annual Meeting, including breakfast briefings, presentations and receptions, and where applicable, enables the user to directly request more information or to attend an event. The app, for iPhones and iPads, offers access to watch CNBC’s special video news updates, follow Twitter feeds, read blogs and has restaurant and bar listings. The CNBC Davos Pulse App is sponsored by Aviva.
CNBC’s extensive on-air coverage has attracted a number of global brands to become commercial partners around this year’s event. They include Aviva, Bank of America Merrill Lynch, Manpower, PricewaterhouseCoopers and Sberbank.
More than 2,500 people attend the World Economic Forum Annual Meeting each year in Davos, Switzerland. The event, attended by business, religious, government, cultural and society leaders, provides a platform for these leaders to debate the difficult global challenges of the world, identify emerging risks and ways to address them.
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