CNBC's "The Selling Game" will premiere on Friday, February 18th at 9pm ET, and will repeat later that evening at 1am ET.
The documentary will also re-air on Sunday, February 20th at 10pm ET.
THE SELLING GAME
TV advertising used to be such an easy business. They played the ads, we watched the ads. But along came hundreds of new channels, and Tivo, and the internet, and scattered audiences, and as the visionary ad man Peter Sealey tells us..."in the mid-1960s I could reach 80% of the women in the United States of America with three daytime black and white commercials... Today, it would take 97 prime time 30-second ads to get that same reach."
The Selling Game is all about how marketers not only survived the so called Panic on Madison Avenue, but rang in a new gilded age of advertising. Digital media, the internet and cable tv, have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. We take you inside the Trojan Horses that dominate the business nowadays to show you the latest tricks in ad land.
It's a bizarre new world of persuasion. Let The Selling Game be your guide. You'll never look at ads the same way again.
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