“The Fed’s continued efforts to create some inflation by keeping interest rates low and pushing capital into risk assets such as stocks is one reason why high end consumers feel better this year than in 2010 and so they push up the price of Super Bowl tickets,” wrote Colas. “The rest of us can watch the game, and the commercials, and the half time show from home. But the same increasing price dynamic can easily spill over into the economy as a whole, and that is the cautionary bit of the story.”
The Federal Reserve said this week that it would maintain its purchases of $600 billion in Treasuries in order to keep interest rates low.
“It’s the sweet spot where excess liquidity and a genuine recovery meet, said Jim Iuorio of TJM Institutional Services. “Everything is being inflated except for housing and wages.”
Prices may also reflect the match-up between two classic NFL teams, the Pittsburgh Steelers and Green Bay Packers, and the location. Cowboys Stadium in Arlington, Texas is the newest and most modern stadium in the league. And we should note that ticket prices year to year never actually go down for this country’s biggest annual sports showcase. They just stay flat during rough times.
“Folks are still spending, but they’re just being more selective,” said Pete Najarian, co-founder of TradeMonster.com and former NFL linebacker. “Plus, it’s the greatest game there is.”
For the best market insight, catch 'Fast Money' each night at 5pm ET, and the ‘Halftime Report’ each afternoon at 12:30 ET on CNBC.
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