Halftime: AOL's Armstrong, Huffington on Today's Report

Merger Monday means can't-miss television on today's Fast Money Halftime Report at 12:30 p.m. ET. AOL CEO Tim Armstrong and The Huffington Post's Arianna Huffington will join the Halftime Report in a first on CNBC interview. AOL's newest acquisition is big news for media and technology, and we'll discuss the most pressing questions.

--Content companies are hot acquisition targets, with both Comcast and AOL now in the game. Is content becoming king again?

--AOL is paying $315 million to acquire The Huffington Post. How does a company like AOL put a price tag on a private company like The Huffington Post? How would you know you're not paying too much? --It's not too difficult to start an Internet company. In a business where the barriers to entry are low, should AOL be worried about a start-up or another edgy, independent web site taking share from The Huffington Post?

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