Fox and advertisers who placed a $3 million bet on a 30 second Super Bowl spot are celebrating — last night's game was the most-viewed Super Bowl ever.
One hundred and eleven million Americans watched on average with 162.9 million people tuning in over the course of the game, another record.
This sets a new record for the biggest television event ever, after last year's Super Bowl, with 106.5 million viewers beat the prior record of 106 million viewers set by the series finale of M*A*S*H in 1983, according to Nielsen.
This year's game also included the most ad time ever — a full 48 minutes and ten seconds of ads, up twenty seconds from last year, according to Kantar Media. There are actually fewer spots this year — 96 to last year's 104 messages, but this year longer spots, like Chrysler's two minute "Imported From Detroit" spot threw off those numbers.