An original CNBC documentary, CIGARETTE WARS, will premiere on Wednesday, March 2nd at 9pm ET. It will repeat that evening at 10pm ET, 12am ET, and 1am ET.
The documentary will also repeat on Sunday March 6th at 10pm ET.
"Cigarette Wars" goes inside Americas original cash crop -- the companies that sell tobacco, the people who smoke it, the elected officials who are trying to get rid of it, the federal law enforcement agencies who are fighting it on the black market and the Kentucky farmers who grow it.
CNBC follows American tobacco farmers as they endure one of the worst growing seasons in four decades, facing record drought and increased pressure from the anti-tobacco movement. Vilified and marginalized, these growers refuse to give up or give in, trading their overalls for suits and traveling overseas to sell American tobacco in emerging markets. Their efforts, and those of the tobacco industry, to sell their product in places like China, India, and Eastern Europe, have prompted accusations that they are exporting a public health crisis.
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Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.