When Chrysler CEO Sergio Marchionne walked into the Chicago Auto Show, he was smiling and shaking hands with Chrysler employees and carrying a confidence we haven't seen at Chrysler in years.
Amazing how one ad in the Super Bowlcan change the atmosphere at a company.
You can feel the change at Chrysler.
You can see it on face of Marchionne.
"That ad said what a lot of people in Chrysler and Detroit have been feeling for some time," Marchionne told me. If you haven't seen the Chrysler ad featuring Eminem, do yourself a favor and watch it. It's 2:00 that captures the dreams of Chrysler employees and many in Detroit. It was fresh, different, and captures the spirit of what Marchionne is trying to do at Chrysler.