Eminem and Chrysler.
The two hooking up for a Super Bowl adhas been a huge hit.
So big, there are reports Eminem and Chrysler are talking about getting together and doing it again. According to The Detroit Bureau, Eminem and the head of the Chrysler brand are meeting to discuss doing more commercials. Officially Chrysler won't comment. But when I talk with leaders at Chrysler it is clear they want to ride the wave of interest they are getting after the Super Bowl ad.
Which brings up the question: Would Eminem be a good pitch man for Chrysler?
The reason his Chrysler spot worked on Sunday is because it was refreshingly honest and dramatically different from the other car ads that ran during the Super Bowl. In my opinion, only VW's Darth Vader adalso broke away from the pack. The Eminem/Chrysler spot works due to the voice-over describing the hopes and dreams of people in Chrysler and Detroit. It's straight forward and leads up to Eminem, a Detroit native, saying on camera, "This is the Motor City and this is what we do." It was so different it made millions go online to watch the ad pushing the Chrysler 200.