Currie said the satellite imagery also reported an upswing in traffic when Wal-Mart ran specials on 24-packs of cola from Coca-Cola and PepsiCo.
Nicole Miller Regan, a restaurant analyst for Piper Jaffray , said her company has used the imagery for about a year to show the amount of traffic based on weather, and at mealtimes, at McDonald’s .
“For the better part of last year, all the platforms around breakfast and beverages were pushing the McDonald’s comp higher,” said Regan.
She said that her company publishes a monthly “snapshot” of the fast-food chain's traffic: "We saw a change in trend, come the November time frame, where it was the core lunch, or day part, that took over driving comp.”
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Disclosure information was available for Neil Currie, Nicole Miller Regan and their companies.