(ALL TIMES ARE IN ET)
"America's Next Great Restaurant" will premiere on Friday, March 11th at 10pm on CNBC. The one hour show will air on Fridays for 9 consecutive weeks (3/11 to 5/6).
In this delectable new alternative series, people from every walk of life will vie for the opportunity of a lifetime to see their original restaurant concept spring to life - starting with the opening of a restaurant chain in three locations - Hollywood, Minneapolis and New York City.
Funding the restaurant concepts are four accredited investors: Bobby Flay, distinguished restaurateur ("Iron Chef America: The Series," "Throwdown! with Bobby Flay"); Curtis Stone, internationally renowned chef (NBC's "The Biggest Loser," "Take Home Chef"); Steve Ells, founder, chairman and co-CEO of Chipotle; and Lorena Garcia, executive chef and restaurateur.
Flay, Stone, Ells and Garcia not only serve as investors who put their money into the winning restaurant idea, but they also serve as mentors. They will be working side by side with the competitors to further develop their concepts and put each competitor's restaurant concept through rigorous business and cooking challenges to determine which idea has what it takes to become America's next great restaurant.
About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.