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Here We Go Again — Another Toyota Recall

Are you serious?

Again?

The Toyota logo is displayed on the grill of brand new Toyota RAV4s on the sales lot at City Toyota in Daly City, California.
Getty Images
The Toyota logo is displayed on the grill of brand new Toyota RAV4s on the sales lot at City Toyota in Daly City, California.

I heard that reaction all morning as people reacted to word of Toyota recalling another 2.17 million vehicles due to potential floor mat/pedal entrapmentconcerns that could lead to unintended acceleration.

It seems that for as much as Toyota has tried, and continues to work towards getting past the massive recalls of 2009 and 2010, the issue just won't die.

The latest recall was prompted by the National Highway Traffic Administration reviewing Toyota documents. NHTSA Administrator David Strickland said, "The National Highway Traffic Safety Administration reviewed more than 400,000 pages of Toyota documents to determine whether the scope of its recalls for pedal entrapment was sufficient. As a result of the agency's review, NHTSA asked Toyota to recall these additional vehicles, and now that the company has done so, our investigation is closed."

But are the recall headaches behind Toyota?

Not yet.

This latest recall means the company has recalled more than 14 million vehicles since 2009. More important, this latest recall reminds the car buyer of the quality issues Toyota is trying to get past.

Several years ago, when he first took the CEO job at Ford , Alan Mulally was talking about his company improving its dreadful track record involving quality. I told him it would take a while to change the attitudes of car buyers. And to be honest, it took two years of steady improvement under Mulally before Ford stopped being a punch line in jokes about quality.

Toyota is now in the barrel and today's recall reminds everyone how far the company has to go to get past the massive recalls that are hovering over the company.

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