Stocks added to gains after news that consumer sentiment hit its highest level in more than three years, and as oil prices fell.
The Dow Jones Industrial Average rose more than 65 points, after ending slightly lower on Thursday.
Boeing and Intel Dow components higher, while Wal-Mart andAmerican Express fell.
So which individual stocks are worth watching today? Here are six that are on the move:
The bank was up as much as 4 percent Friday after getting upgraded to buy from neutral at Goldman Sachs.
The weight loss product manufacturer was getting crushed Friday down about 30 percent. The company issued weak guidance and also was downgraded to neutral from buy at Janney Capital.
Fifth Third Bancorp
The regional bank was upgraded to outperform from market perform at FBR Capital. The firm said it believes Fifth Third has the most excess capital versus other regionals.
The retail REIT was downgraded to neutral from buy at Bank of America Merrill Lynch.
The Colorado resort was getting a nice pop Friday, up more than 5 percent. The company was upgraded to buy from hold at Deutsche Bank.
The investment service was upgraded to outperform from neutral at Credit Suisse.
Get the latest stock picks on the CNBC Stock Blog, and see what analysts and others are watching before the bell each day at Analyst Watch.