There's no question ABC and the Academy are going after a younger demographic -- that's was the first joke was out of co-hosts Anne Hathaway and James Franco. "You look very appealing to a younger demographic as well," Hathaway quipped. When the best supporting actress winner dropped an 'F' bomb Hathaway said "this is the young and hip Oscars!
The opening montage was pretty hilarious-- Franco and Hathaway joked their way through all of the best picture nominees, ending with a grand exit to the show in the 'Back to the Future' Delorean. The show started out with plenty of jokes about the event itself-- Alec Baldwin wanting to host again, Franco not knowing the point of winning an Oscar, and Hathaway not getting nominated despite getting naked on screen.
And the Academy showed off a new virtual set for the best animated nominees. Justin Timberlake fiddling with his smart phone, saying "I'm sure there's an app for that," before prompting the background to change.
Twitter is everywhere — not only is James Franco tweeting throughout the show, but he brought his cell phone out on stage and seemed to be taping the audience. Most of the "trending topics" on Twitter are Oscar related. ABC's red carpet pre-show included questions Tweeted in from viewers. My favorite: Who would Gwyneth Paltrow want to collaborate with? Jay-Z?
And there's a huge focus on multi-platform viewing — the entire pre-show seemed focused on directing viewers online to the many camera angles available through paid apps and online. And in a fitting twist for this high-tech event, Mila Kunis plugged Skype, saying she had a slew of meetings with Darren Aronofsky via video chat.
Questions? Comments? MediaMoney@cnbc.com