Net Net: Promoting innovation and managing change
Net Net: Promoting innovation and managing change

Drink the Recession Away? Bottoms Not Up!

Jack Andersen | FoodPix | Getty Images

So, during tough economic times, you'd think people drink their sorrows away. Apparently not so much. I was surprised to find that US beer sales were down an estimated 2.7 percent by volume for the first half of 2010.

So who's winning? The craft, microbrews, like the newly-public Kona Brewing . The CEO rolled on set this morning in flipflops and a Hawaiian shirt, straight off the plane from paradise. (Seriously, he gets paid to drink beer and live in Hawaii—tough life but someone's gotta do it.)