Englewood Cliffs, NJ, March 21, 2011 – CNBC Digital & Mobile Advertising Sales has appointed three highly-experienced digital and financial sales executives to key regional sales director positions it was announced today by Lou Tosto, Senior Vice President, CNBC Digital & Mobile Advertising Sales. Reporting to Tosto and starting immediately, Rik Gates has been named Eastern Sales Director, Brian Hickey has been named Mid-West Sales Director and Bob Maund has been named West Coast Sales Director.
"We are building a team of sales professionals that all bring a deep understanding of digital, financial and business advertising coupled with a proven track record in analyzing customer needs and creating effective sales solutions across our platforms,” said Tosto. “The team is ready to jump in and help our advertisers best leverage our ever growing audience.”
Gates, Hickey and Maund’s appointments come at a time of great momentum for CNBC Digital. According to February’s comScore MediaMetrix, CNBC.com just marked its best month ever in terms of unique visitors, with a record 6.8 million. One of the most engaging business news sites on the web, usage of CNBC.com last month made up 16% of all time spent on business/finance sites among all users of the category. CNBC Mobile also experienced a record February. CNBC’s Real-Time iPhone App posted a record 47 MM page views, representing a 93% increase year-over-year and also saw unique visitors increase by 41% compared to the same period last year. CNBC Mobile Web also posted a 39% increase in page views compared to February 2010.
“Marketers and advertisers have told us that driving results and increasing customer engagement is extremely important to them,” said Tom O’Brien, Chief Revenue Officer, CNBC. “To best serve this need, we have assembled an experienced, client-centric team who will work closely with advertisers to build effective marketing programs that will help them put the power of our highly-respected brand and deep portfolio of media platforms to work for them.”
Rik Gates comes to CNBC Digital & Mobile Advertising from Forbes.com where he served as Senior Regional Manager responsible for top agencies and clients. Prior, he was the Group Publisher for Pace Communications, an industry leader in custom content publishing, where he managed the Airline Media Division. Gates spent close to six years at BusinessWeek where he held a variety of sales positions including Vice President International Sales & New York Regional Director, responsible for both digital and print advertising. He also spent 11 years at TIME International. There, Gates had multiple roles which included overseeing business operations for TIME Asia’s sales and marketing departments, working as International Advertising Manager for Time Europe and serving as South East Asia Sales Director for TIME’s sister publication, ASIAWEEK. He is a member of the Magazine Publishers of America (MPA) International Committee and a member of the Financial Communications Society (FCS).
Before joining CNBC, Brian Hickey was the Chicago Account Manager for CNNMoney.com since 2006, where he lead the creation, packaging and sales of integrated online advertising solutions including: display, broadband video, edit specials, mobile programs and custom projects. Prior, he was the Chicago Account Manager for Dow Jones/The Wall Street Journal where he developed and led integrated team media proposals that drove double-digit revenue growth. In 1996, Hickey founded Hickey Media Partners, Inc., an independent, multi-media sales company specializing in the airline and business/technology category. He got his start in healthcare sales and publishing and worked at a variety of top companies including Medical Economics Publishing and Roche Biomedical Laboratories.
Robert Maund comes to CNBC Digital & Mobile Advertising from INXPO, the leading provider of privately-branded virtual events and virtual business environments that connect, educate and engage audiences. Previously, he was the West Region Sales Director for CNNMoney.com where he was responsible for creating and selling high impact integrated ad programs for blue chip advertisers. Maund also spent five years as BusinessWeek’s West Region Sales Vice President developing and selling large digital & print integrated ad programs and building strong relationships with top marketing executives and advertising agency influencers. He has also worked as Executive VP & Publisher for InfoWorld. Maund began his career and spent more than 12 years at Fortune. There, he held a variety of sales roles including Associate Publisher responsible for leading the publication’s national sales team.
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