The Food Network has partnered with Delaware North Companies Sportservice to launch an innovative concession at eight Major League ballparks around the country this season.
The Red, White & Blue steak sandwich, created in the Food Network kitchen in New York, features Maytag blue cheese and sweet and spicy Peppadew-pepper mayonnaise on a French demi baguette.
The item will be sold in Food Network branded concession areas at the Great American Ballpark (Cincinnati), Progressive Field (Cleveland), Comerica Park (Detroit), Rangers Ballpark in Arlington, Busch Stadium (St. Louis), Miller Park (Milwaukee), Petco Park (San Diego) and Oriole Park at Camden Yards (Baltimore).
The network will also have a steak sandwich topped with local favorites in each of the parks, like in Milwaukee where the sandwich will be topped with a sharp and hoppy beer cheese.
"We are all about the nexus between food and entertainment," said Sergei Kuharsky, the general manager of Food Network's new business enterprises.
While the Food Network has 30 classically trained culinarians who might be working on future stadium concessions, don't fear, it won't go too over the top. A couple years ago, the network partnered with the New York Yankees and served a duck confit pizza in the high end club areas of the stadium. It lasted two weeks.
Michael Baru, the network's director of new business, said the sandwiches will have branded tissue paper, branded napkins and network show slogans, but fans won't be slammed with constant messaging. "The ballgame is the show," Baru said. "We want to feed people good food and have them simply associate our brand with that experience."
Branded items seem to be all the rage in the food world. The Food Network previously had items from its Ultimate Recipe Showdown on Friday's menu, while today, fast food chain Carl's Jr. debuted a new turkey burger that was developed by the editors of Men's Health magazine.
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