CNBC.com sets new records for both unique visitors and page views;
CNBC Mobile sets multiple records
ENGLEWOOD CLIFFS, N.J. – April 8, 2011 – March was a record-shattering month for CNBC Digital. CNBC.com, the online destination for global business news and expert analysis, had its best month ever in both uniques and page views. According to the latest data from comScore Media Metrix, the site was visited by 7.8 million unique users last month, an 83% increase compared to the same time period last year, and recorded 381 MM page views, a 64% increase year-over-year.
CNBC Mobile Web had its best month ever in terms of both monthly unique visitors and page views. The site attracted more than 2 million uniques and scored over 76 million page views, a 50% increase compared to the same time period as last year (Source: Omniture). CNBC iPhone App had its best month ever in terms of both monthly unique visitors and page views. Year-over-year, the App grew uniques by 45% and page views by 91% (Source: Omniture).
Additional March 2011 highlights include:
-CNBC.com is the #1 stand alone financial news site by total page views.*
-CNBC.com is the #1 business news website in minutes per visitor, with users spending an average of 72 minutes on the site in March, the most in comScore’s Business/Finance - News/Research category.
-CNBC.com has the highest share of total time spent in the category among stand alone sites. CNBC.com usage makes up 16% of all time spent on business/finance sites among all users of the category.
-CNBC.com is one of the most engaging business news sites on the web. Last month, users spent an average of 10 minutes per visit. Additionally, an average of 49 pages per visitor were consumed, more than any other site in the category (comScore Media Metrix’s Business/Finance - News/Research category among sites with > 1MM visitors).
*Source: comScore Media Metrix, March 2011, Business/Finance - News/Research category. "Stand alone" excludes portal-affiliated websites.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news providing real-time data, analysis and information to more than 390 million homes worldwide. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 8:00 p.m.) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (mobile.cnbc.com) offer real-time stock quotes, charts, analysis and both on-demand and live streaming video.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/