GNC is poised to go public tomorrow, as its owners Ares Management and the Ontario Teachers Pension Plan hope to take some money off the table and to push further growth.
So what do you have to know about GNC?
Here are the nuts and bolts. There have roughly 7,200 stores, did $1.82 billion in sales last year and have had 22 straight quarters of consecutive same store sales growth.
About 42 percent of company sales are from vitamins, minerals, herbs and supplements, 38 percent is from sports nutrition products, 11 percent come from diet products and the rest is rounded out by other wellness items.
When you walk into a GNC these days, you’ll notice that it’s nothing like a GNC looked like even three years ago.
There are fewer products for body builders. You know, those products that walk the fine line with the Federal Trade Commission. Keep in mind, it was only three years ago that five percent of GNC’s retail sales came from Hydroxycut.
There are also images of women and products for them as well, as driving them into GNC is the key to future diversification and growth. Women, in turns out, are better regular buyers of vitamins and supplements than men are and women buy those products for the men in their lives as well.