Disney's been working on launching a theme park in China for years, decades by some measures.
And now, finally, after securing approval from the Chinese central government, Bob Iger broke ground on a new theme park and resort in Shanghai.
China's an odd exception for Disney —unlike the rest of the world, it doesn't have the decades-long history dominating entertainment and pop culture. It's a rare country without its own Disney channel.
Yet Mickey Mouse is pirated throughout the company. This provides an unique challenge— there aren't the ingrained positive associations with Disney's brands as there are in the rest of the world.