As Tiger Woods made the turn to the back nine yesterday, I could feel the intensity. And I was sitting in my man cave at home in New Jersey.
As 15 years of data have proven, and it's not going to change, when Tiger is in hunt for a title, more people are going to watch. If it's a major, ratings with Tiger in it will jump up significantly. If it's a garden variety tournament, Woods' presence at the end could be worth double the viewers.
CBS got a 10.4 final round overnight rating. That’s the second best final round overnight, after last year, in a decade, even beating out the final round overnight of when Tiger won his last green jacket in 2005. It's encouraging that the final round peaked at the end, in between 6:30 pm ET and 7 pm ET, after Tiger had finished his round. That also might be because Woods still had a chance at winning.