DreamWorks Animation is bringing Shrek and Kung Fu Panda to Gaylord Entertainment's family resorts.
The company just announced that it's licensing its characters to Gaylord's four upscale hotels in Nashville, the Orlando area, Dallas area, and in Maryland.
The animation studio is calling it the "DreamWorks Experience," which means a Disney-style barrage of interactive experiences — breakfasts with the characters, themed food and drinks, themed entertainment, and of course parades.
The partnership aims to be a win-win: Gaylord gets big brand names to attract families year round, while DreamWorks Animation secures yet another licensing revenue stream. This is similar to the deal DreamWorks Animation struck with Royal Caribbean — "The DreamWorks experience" — replete with plenty of characters and the studios 3-D movies is available on four Royal Caribbean ships.
The company's announcing this partnership on the heels of lower earnings in the past quarter, in which it didn't release any movies theatrically.