There's mystery in what people don't say—let's use that to our advantage.
When you ask someone, "How are you?" you get the mysterious, "Fine."
No one says, "Well, my spouse ran off with the plumber, and ever since she left, I've been despondent. Also, the upstairs sink hasn't been draining properly."
But in other conversations, the border between what to disclose vs. not gets murky.
I recently patrolled that border with a group of research scientists, while working on their upcoming presentations. Every presentation lives, or dies, at that border.
We all know what it's like to be in the audience. I often advise clients to imagine an unpleasant dental procedure.
Suppose your presentation is 10 minutes. That's a 10 minute procedure. And if you're one of eight people presenting that day, we'd need to multiply those 10 minutes by eight dentists.
That's a long time.
The Gettysburg Address, as you've probably heard at least 272 times, was only 272 words—2 minutes. You wouldn't need a dentist for that, just a hygienist, cleaning and flossing at breakneck speed.