Who Will Be Apple CEO After Steve Jobs?

Without question, Apple's co-founder has been the visionary force behind the company.

Steve Jobs
Getty Images
Steve Jobs

During his most recent 13 years in the CEO seat, Jobs refined ideas like the iPod, Apple retail stores, iPhone and iPad that have fueled Apple's ascent to the top of the tech world—and generated its $320 billion market cap.

But along the way, Jobs has also relied on a trusted group of lieutenants to execute that vision —including design chief Jony Ive, marketing chief Phil Schiller, and hardware chief Bob Mansfield.

None of those lieutenants is more important than Tim Cook.

At Apple , the CEO succession picture could hardly be more clear: Though it's unofficial, Cook, the company’s chief operating officer, is likely the guy.

He has already taken over for CEO Steve Jobs three times in the last seven years. And if Jobs were to hand over the reins at Apple, because of his known health problems or any other reason, Wall Street fully expects that Cook would be the board's choice.

Apple COO Tim Cook
Getty Images
Apple COO Tim Cook

Who is Tim Cook?

Not a Steve Jobs clone. Cook is known for his operations savvy. Before he came to Apple in 1998, Cook spent most of his career at IBM, as an operations executive in the PC group.

He brought that experience to Apple, which had trouble managing inventory when he arrived. Now? Apple's arguably the best in the business.

But that doesn't mean a Cook-led Apple would be drama-free. When Jobs announced his latest medical leave in January, traders panicked, shaving nearly $20 billion off Apple's market cap in a week, though the stock soon recovered.

The biggest unknown about Apple under Cook: How would he do at retaining his own inner circle of executives—particularly in design and marketing—two Jobs trademarks that aren't known to be Cook's strong suits?

As much confidence as investors have in Cook, you can be sure they're hoping it's a long time before we have to worry about that.

Watch CNBC all day Friday, April 29 for special "Heir To The Throne" reports about CEO succession plans at five companies. Julia Boorstin reports about News Corp. on "Power Lunch," 1pm ET; Phil Lebeau reports about Ford on "Street Signs," 2pm ET; and Mary Thompson reports about AIG on "Closing Bell," 3-5pm ET.

Questions? Comments? TechCheck@cnbc.comAnd you can follow Jon Fortt on Twitter @jonfortt