The business of horse racing has begun to attract interest from investors because the return is potentially very high, Terry Finley, founder and president of West Point Thoroughbreds, told CNBC Wednesday.
"We tell them [investors] it's a lifestyle investment," Finley said.
"Sure we look at the financials and the profits and loss. But we also look at all the other things that go along with ownership — the travel, the ability to bring your family and friends into your endeavour — without having to put in a whole lot of capital."
The leading money-winning earner for West Point is an eight-year-old thoroughbred, Awesome Gem. He has run in the Breeders Cup — the equine equivalent to football's Super Bowl — for four consecutive years, and is likely to compete in a record fifth straight year in November.
Although Awesome Gem won't be racing in Saturday's Kentucky Derby, often referred to as "The Greatest Two Minutes in Sports," he is set to run in one of the Derby's undercard races, the annual Kentucky Oaks on Friday.
There's fierce competition in this year's Derby, and Finley's pick to win is Archarcharch, a three-year-old colt from Arkansas.
Follow Strategy Session on Twitter: @CNBCStrategy
Watch CNBC's "The Strategy Session" weekdays at Noon ET.