Here's the good news: Travelers will book one-third of their travel plans online by the end of next year.
For online travel pioneer Orbitz, the bad news is there are new competitors planning to jump in — like Google — and some airlines that want to cut out the online middleman — like AMR's American Airlines.
On May 5 Orbitz reported a net loss in the last quarter that was twice the size of the loss in the quarter the year before.
American Airlines won't let its fares be displayed on the site, but Orbitz Chief Executive Barney Harford says much of the loss was replaced by growth in business from other carriers.
Orbitz is pouring money into upgrading its platform, which is cutting into profits. At the same time, Harford says the company is expanding its distribution products for other travel firms, its version of "private label" travel reservations.