Nintendo's Reggie Fils-Aime: Waiting for the WiiU and Targeting Hard-Core Gamers

Nintendo Wii U Console Demo
Chris Morris for CNBC
Nintendo Wii U Console Demo

Nintendo unveiled its new console, the Wii U at its big press conference, with a new high-tech motion-sensor control and a slew of more hard core games.

I sat down with Reggie Fils-Aime, the president of Nintendo North America immediately after he left the stage to talk about the announcements and where Nintendo fits in the new video game landscape.

You can watch the full interview in the video clip.

The audience cheered for the new WiiU controller, but it's not due out until 2012, which means Nintendo will try to sell its original Wii for another holiday season.

Fils-Aime dismissed the suggestion that Nintendo is missing the boat, and will have a harder time stealing marketshare from Microsoft's Kinect platform.

Fils-Aime also dismissed the idea that Nintendo is losing marketshare to casual and social games, but there's no denying the fact that the company has shifted gears to appeal to more "hard-core" gamers.

With the new WiiU console and controller Nintendo announced that a slew of serious shoot-em-up games from the likes of Activision Blizzard and Electronic Arts would be available on the new platform.

E3 Electronic Entertainment Expo - A CNBC Special Report
E3 Electronic Entertainment Expo - A CNBC Special Report

These games look far more like what you'd find on an XBox or PlayStation 3 than typical Mario Brothers or Legends of Zelda Nintendo fare.

The big question for the WiiU is the price - it hasn't been announced yet. We'll see whether the price comes in less than the Microsoft Kinect and what kind of impact the delay has. Will consumers hold off on all other console purchases waiting for the new device, slamming Nintendo this holiday season? Or will they already have moved on to the next - iPad or whatever - by the time the WiiU debuts?

Questions? Comments?