The consumer and advertisers are back, and they're here to stay, according to PricewaterhouseCoopers's new Media & Entertainment Outlook, through 2015.
New digital platforms are driving gross across the board, as consumers look to consume content in new ways and advertisers pay to reach them on all the new gadgets where they're spending their time.
PwC projects overall U.S. media and entertainment spending — which includes all consumer spending on entertainment and all advertising spending — will grow 4.6 percent compound annually to $555 billion in 2015, up from $443 billion last year.
One of the strongest segments driving this growth is Internet advertising, which is expected to average 12.2 percent compound annual growth through 2015. The overall US ad market is on track to grow at a 4.2 percent compound annual growth rate. It grew 5.4 percent last year, rebounding from a massive 14.4 percent slump in 2009.