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The Irony of Borders' Bankruptcy

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Oliver Quillia for cnbc.com

Your biggest competitor goes under.

Should be good for business, right?

Well, not if the bankruptcy triggers a fire sale in the same goods you are trying to sell.

Barnes & Noble said today that sales at its superstores fell 2.9 percent during the quarter, largely because of the liquidation of 200 Borders bookstores.

Who would have thought that the Borders bankruptcy would be bad news for Barnes & Noble?

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