53. See a tweet with content that you'd like to check out later? Many Twitter apps have an "E-mail Tweet" option. Maximize efficiency by using your inbox as your personal "to-do" list. Also, “Favorite” a tweet for later.
54. Avoid using underscores and long, jumbled number sequences in your Twitter handle. People should be able to recite your handle from memory.
55. Don't RT something with comment that is better suited for an @reply or DM. Wasting your followers' time is a no-no.
56. Stop tweeting how much your Twitter account is valued at. The only thing your account is worth at that point is an unfollow.
57. Don't tweet about something amazing you just saw without including a pic. That's the ultimate Twitter tease right there.
58. People don't care what you’re doing, they care what you’re seeing.
59. If you are going to tweet a long quote, use Twitlonger. Don't continue a quote through three tweets. It becomes very fragmented since most people are following a lot of people.
60. Short tweets stand out. Try saying something poignant in 50 characters. It has a great chance of getting RT'd.
61. If you're a journalist, take it easy on the pre-promotion. Reading that you are going to be on in Grand Rapids is annoying. Now if you say something good after you're done in Grand Rapids, tweet it out.
62. Don't go too long without checking your @mentions. Twitter isn't a one-way street and you should take in valuable feedback.
63. Just because this isn't face-to-face communication doesn't mean you should disrespect people. There are real humans behind the computers.
64. Only change your Twitter handle if you're absolutely convinced that it will be a smart move in the long haul (i.e., fewer characters, easier to remember, etc.). Your handle becomes your identity. Change your background/avatar/bio if you're looking to switch things up.
65. Don't give your followers a play-by-play or box score of a sporting event. If they are interested, they are watching.
66. Go easy on the Instagrams. Yes, your iPhone takes pretty good pics and there's an app to age them. It doesn't make you a professional photographer.
67. Show your gratitude when a company goes above and beyond for you. If you are impressed, let your followers know.
68. When mentioning a person or brand, use their Twitter handle if they use the service.
69. Unless replying to a specific Tweet, don’t start your entry with an @mention because only those who follow that person / brand will see it (unless that is your intention).
70. If including a photo with your message, make sure it is crisp and represents the subject matter correctly.
71. All photos should have the correct orientation, don’t make someone rotate their head when you could take the time to rotate the photo.
72. If you have 200,000 followers and you follow no one, you aren’t getting the full Twitter experience. Twitter isn't a megaphone, it's a telephone.
73. Don't always use Twitter's "Retweet" button. If you find something worth retweeting, use "RT" & get the credit you deserve for finding it.
74. Get hate-tweets? It probably means you're doing something right. Chances are the hater has less than 200 followers anyway.
75. Following athletes/celebrities is usually pointless. Twitter is about good tweets; not hearing an NBA star say, "What's good, fellas?!" Make a list if you want to follow them, but don't invite them into your timeline.
76. Run a company? Don't have your employees sign the tweets with their personal signature. Followers don't care & you're just wasting characters. Unless it’s “BO” on the White House feed.
77. Have a good tweet at 3:17AM? If you're not the first to tweet the Vancouver riot kissing couple, hold on to it. Chances are you'll get more eyeballs at 10:00AM.
78. Use a real location in your bio, not a state of mind or something pretentious like “On the move."
79. Have 3 good tweets to send out that aren't time sensitive? Schedule them at different times (you can use platforms like Tap 11) so each one gets the proper attention.
80. Network! Twitter allows you to connect with just about anyone. Reach out... You'd be surprised how quickly you can hit it off.
81. Don't plainly RT someone; add your touch to the tweet - even if it's just a word or two.
82. Choosing a new Twitter name? Again, keep it short. Do the talking in your bio (i.e. @JoeSmithWCQR should be @JoeSmith).
83. When someone visits your account, your tweets are your resume. Fill it up with @mentions and you're missing out on potential new followers.
84. Stop forming your tweets as hypothetical letters to inanimate objects. "Dear Sun: I am very hot today. Shine away. Sincerely, Me." This was creative about a year ago.
85. If you have a critical mass of followers, use amount of retweets and mentions on certain topics to gauge what's generally hot and what's generally not.
86. Keep the smiley faces & CAPS to a bare minimum. I'm sure you're happy, but you're not that HAPPY.
87. Funny tweets speak for themselves. There's no need to add "lol" in a retweet.
88. Stay away from song lyrics, even if it describes your mood perfectly.
89. Don't overdo it with the #hashtags. A few key words is fine, but the run-on sentence hash tag has been done.
90. If any athlete/celebrity ever says anything good, it will be retweeted quickly.
91. Don't be afraid to follow, and tweet out, strangers. There are smart people outside of your circle of friends.
92. Never RT a list of Follow Friday's that someone included you in. If you're really that excited about it, mark it as a Favorite and spare your followers.
93. If you're with a group of people who also happen to have Twitter, refrain from going on a tweet-tagging spree. Instead, take a picture and tag your friends on Facebook.
94. If you're using Twitter primarily via text, you're selling yourself short. Depending on your notifications setup, you'll be either bombarded or behind. Also, good luck fixing errant tweets. It's time to invest in a smart-phone.
95. If you experience Twitter writer's block, just take a break. You don't have a daily quota to meet, so there's no need to force it. Your followers will be pleased with consistent, quality content.
96. Get people who surround you on a daily basis on Twitter. Believe me, it’s a marriage tip too.
97. Don’t tweet during important life occasions. Savor the moment; Twitter will be there for you when it’s all done.
98. Klout Score > Follower Count. Check out Klout.com and see where you rank.
99. I don't care how ugly you think you are, set an avatar. Nobody wants to follow a colored egg. It only means your future on Twitter is "cooked."
100. Spend time with people you know in real life because who are you going to talk to when Twitter gets over capacity?
People ask me if I do what I do on Twitter by myself. The answer is no. For almost a year now, my trusty sidekick Eli Langer (@EliLanger) has helped me and I've recently brought in a bigger team to include the likes of Tyler Burns (@BurnSTYLEr), Meredith Kenyon (@MerKenyon) and Nick Begley (@NickBegley).I am very grateful for their help.