“The degree to which the art market lost value during the recent economic downturn was a fraction of the downturn in the securities markets,” says Jim Hedges, President of Montage Finance, an investment advisory firm specializing in fine art. “The recovery in the art market was quite quick because there are a large number of global investors who are putting more to work in art as an investment class.”
The rebound in the fine art market has also benefited equity investors who were able to see it coming. Between October 2007 and February 2009, shares of Sotheby’s cratered from a high of $54.17 to $6.47, very nearly a multi-decade low. They have since recovered almost all of that value, and profits have rebounded too: from a loss of $6.5 million in 2009 to a net income of just over $160 million in 2010. That swing was driven by a revenue increase of 60% —the largest in the company’s history.
Don Thompson, author of The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art, says that art market has been buoyed by the developing world.
“There are five contemporary museums being built and stocked, two in Abu Dhabi, one in Quatar, two in China,” he said in an email. “Just the five are buying 450-550 museum-quality works a year, for probably a billion dollars. That is the market.”
Political changes have also driven the rise of the developing world into art market savior.
“Forty years ago, it was illegal to own a piece of art in China. These days, it’s the second-largest art market in the world,”
MarketWatch reported last month. “A new wealthy class, along with a lack of investment options, has propelled China’s ascendancy in the global art trade, which last year was worth around $63 billion.”
In the developed world too, according to Hedges, art is being taken seriously as an investment class in a way that perhaps it wasn’t in the past.
“There are an increasing number of people recognizing that art is an investment class and part of wealth management,” he says. “Given inflationary fears, people view art as a diversification away from securities.”
“I believe that you’re going to see more people utilizing art as an investment tool for diversification and superior, equity-like returns,“ Hedges added. “It is a global currency and people will use it as a substitute for liquidity in their own currency.”
Hindman echoes that assessment. “Rich Americans are investing in tangible They're calling and saying ‘We've got a lot of cash, we don't want to put it in the market. We're thinking of buying some contemporary art.’ People who aren't even serious collectors are looking to buy tangible assets.”
But just as the doom and gloom of three years ago marked an inflection point, with rising prices comes rising risk. Sotheby‘s results have leveled off a bit in recent months, reports Art Market Monitor, noting that “[auction price] estimates have caught up with the market”, and strong sales results are no longer a surprise, with perennially high expectations now raising the risk that anything less than near-record prices could spook the market.
In the long run though, the financial benefits of fine art, however substantial they may be, don’t even represent the greatest part of the return. As Goethe wrote, “Collectors are happy people.”
Questions? Comments? Email us atNetNet@cnbc.com
Follow NetNet on Twitter @ twitter.com/CNBCnetnet
Facebook us @ www.facebook.com/NetNetCNBC