It would be nice if we could blame this on the weather.
Truth is we can't.
No, the dog days of summer in the auto industry are here for a variety of reasons that we expected, and a few that are lingering and frustrating many in the auto industry.
Let's start first with the lackluster sales we are seeing this summer. While we still have just over a week left in July, J.D. Power is reporting that this month's retail sales will be tepid at best. J.D. Power believes July retail sales pace will come in at 9.8 million vehicles. That would be a modest improvement over the June sales rate, but still below the pace the industry saw during the recovery late last year and earlier this year.
So what's keeping auto sales from taking off? Blame it on a host of factors ranging from inventories that are still tight for some models to a sluggish economy that has people putting off big purchases. Look at each one and you see why dealers are worried.