Talk about Italian style. Fiat has announced it is hooking up with Gucci to design a Gucci Fiat 500. The pint size convertible will feature Gucci’s green-and-red stripe along the side of the car. It will also be trimmed out in leather. In short, it will be dripping in Gucci style. Fiat will unveil the stylish 500 during Fashion Week in New York next month.
As intriguing as the limited edition Fiat 500 will be, it's the reaction to the car that puzzles me. I've already heard a few people say, "A Gucci Fiat 500? That's ridiculous." I'm amused by this reaction for a couple of reasons. First, this is a limited edition car designed to make a statement, not to be a mass market seller. Second, Fiat needs to do whatever it can to gain recognition and turn heads in the U.S. On both accounts, Fiat hooking up with Gucci is a smart move.