Is it time to write off the Camry?
Already I can see the e-mails from the Toyota bashers.
Before you say yes, the Camry's run on top is over, take a look at the latest version of Toyota's model. It is definitely an upgrade from the previous version, complete with sharper edges and streamlined look. The interior is also an improvement over the old Camry which was too staid and boring. Is it a radical departure from the previous model? No. Then again, Toyota isn't looking for that.
The truth is Toyota is trying to walk a fine line. It doesn't want to alienate a long and loyal list of buyers, while at the same time updating the Camry. That's easier said than done. But Toyota USA president Jim Lentz is confident the new Camry is coming at just the right time. He says 85 percent of previous Camry buyers looking to buy again have decided to wait while Toyota dealt with supply shortages. By this fall, when the new Camry hits showrooms, those buyers will find a new model at a price they will like.